Monday, January 14, 2013

NASCAR Unveils New Fan, Media Engagement Center

NASCAR and HP today unveiled the new NASCAR Fan and Media Engagement Center presented by HP. The first-of-its-kind facility will enable NASCAR to better serve its industry, partners and fans through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.

NASCAR Chairman and CEO Brian France and HP Enterprise Services Vice President Charles Salameh were on hand to cut the ceremonial ribbon to officially open the center at NASCAR Plaza in Charlotte, N.C.
“The Fan and Media Engagement Center build has been a thorough process more than a year in the making, and we are excited to see it come to life,” France said. “We believe this tool has the potential to be the best of its kind in sports – the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation.”
HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology. Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.
“The FMEC is the culmination of a collaboration between NASCAR and HP,” said Salameh, vice president – Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem by allowing real-time data capture and analysis across a wide variety of media, traditional as well as digital, tailored to specific audiences within the industry.”
The FMEC will provide NASCAR the ability to monitor, analyze and better understand the current media landscape in order to respond more effectively and efficiently to fans and respond more rapidly to national, local and global media.


  1. The only thing this doesn't allow for is fan engagement: it's in an 8th floor office. It would have meant more if it were in the ground-floor lobby, where visitors could interact with it.

  2. Kind'a thought the same thing, but most fans will not physically see it, as much as it will be the launch site for Twitter updates, FaceBook interactions and other social media sites of the future. Could turn out to be the best decision NASCAR ever made. They should hire me to work there, 941-920-3370!