“We are excited to announce the Michigan National Guard as sponsor of the NASCAR Camping World Truck Series race at MIS in August,” track President Roger Curtis said. “It provides a great opportunity for the Michigan National Guard to spread its message and communicate with its target audience. We look forward to continuing our long-term support of the military.”
While the Michigan National Guard has always had a presence at the races, this marks the first time the organization has sponsored a race.
As the title sponsor, it allows the Michigan National Guard the opportunity to market its brand to its target audience through television, radio and print mediums on a state and nationwide basis. It also gives the organization access to a tremendous social media network already built by MIS and NASCAR.
“Our partnership with Michigan International Speedway connects many of our troops to a sport they really enjoy while also providing us a venue to show the public what the Michigan National Guard is all about,” said Maj. Gen. Gregory Vadnais, Michigan adjutant general. “Michigan is the automotive capital of the world and it only makes sense that our Guard members are at the forefront of such a spectacular event.”
The partnership will allow the Michigan National Guard to connect with the citizens of Michigan and potential recruits through NASCAR. The two share the same values of teamwork and competing to be the best, making for a natural partnership.
The Michigan National Guard will also continue to partner with Michigan International Speedway for race activities at all of the events held at MIS in 2013. MIS continues its long-time support of military initiatives through various ticket programs and support throughout the year.