“We are excited to
announce the Michigan National Guard as sponsor of the NASCAR Camping World
Truck Series race at MIS in August,” track President Roger Curtis said. “It
provides a great opportunity for the Michigan National Guard to spread its
message and communicate with its target audience. We look forward to continuing
our long-term support of the military.”
While the Michigan
National Guard has always had a presence at the races, this marks the first
time the organization has sponsored a race.
As the title sponsor, it
allows the Michigan National Guard the opportunity to market its brand to its
target audience through television, radio and print mediums on a state and
nationwide basis. It also gives the organization access to a tremendous social
media network already built by MIS and NASCAR.
“Our partnership with
Michigan International Speedway connects many of our troops to a sport they
really enjoy while also providing us a venue to show the public what the
Michigan National Guard is all about,” said Maj. Gen. Gregory Vadnais, Michigan
adjutant general. “Michigan is the automotive capital of the world and it only
makes sense that our Guard members are at the forefront of such a spectacular
event.”
The partnership will
allow the Michigan National Guard to connect with the citizens of Michigan and
potential recruits through NASCAR. The two share the same values of teamwork
and competing to be the best, making for a natural partnership.
The Michigan National
Guard will also continue to partner with Michigan International Speedway for
race activities at all of the events held at MIS in 2013. MIS continues its
long-time support of military initiatives through various ticket programs and
support throughout the year.
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