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| Junior gets dirty! |
“Dirty
Mo Radio's programming will cover a wide range of topics and perspectives,”
said Kelley Earnhardt Miller, general manager of JR Motorsports. “Racing is the
biggest part of Dale’s life, but it’s not the only part. We hope to create
programming not just about Dale but about his interests, such as music, sports,
and NASCAR history.”
Dirty
Mo Radio will officially launch on Monday, Feb. 18, with the debut of The
Dale Jr. Download – a weekly podcast that will recap Earnhardt Jr.’s
previous race with behind-the-scenes insight from team members, media, and
family. It will be hosted by popular North Carolina radio personality Taylor
Zarzour and air every Monday throughout the NASCAR season.
“On
Mondays, we do the same thing at the shop that all race fans do – talk about
the weekend’s races,” said Earnhardt Miller. “It’s the first day of the work
week, so we dissect what was good, what was bad, and how our favorite drivers
fared. That is essentially what you can expect on The Dale Jr. Download.
We have a lot of different programming ideas for Dirty Mo Radio, but to launch
us off, we felt the first podcast has to be devoted to Dale’s on-track
activity, because that’s what fans care about most.”
Dirty Mo Radio, which received its
name from the Earnhardt Jr.-created Dirty Mo brand, will add programming
throughout the year as it builds to become the ultimate haven for Dale Jr.
digital entertainment. Programming will be produced at Hammerhead Studios, the
Earnhardt Jr.-owned production company.
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