"We are excited to join ESR,” said MadVapes CEO Mark Hoogendoorn. “Just like MadVapes, they are the best at what they do, so we are excited to promote our alternative to smoking in the great sport of NASCAR. E-Cigs emit a simple water vapor rather than smoke."
"Were extremely proud to represent MadVapes,” said Lofton. “Their products are helping lots of people quit smoking and we feel great about that. It's also nice to have a new partner jump on board with us for Daytona, where we plan to put the MadVapes Chevy up front."