A scaled-down version
of “Wheel and Deal” was played at today’s announcement, with fans winning cash
prizes, various NASCAR gear and the ultimate door prize – an opportunity to be
one of the 43 contestants who will play for a chance to win 10 new Toyota cars
on July 14.
In the past, fans have
watched pre-race concerts, acts and various entertainment performers as part of
the pre-race festivities. This year, fans will be part of the pre-race
celebration. Not only do 43 select fans have a chance to drive away with a new
car, but any fan on hand for the New Hampshire 300 will have the opportunity to
take part in this historic Magic Mile event.
“Our goal is to make
New Hampshire Motor Speedway the destination for ‘wow’ for our fans,” said
Jerry Gappens, executive vice president and general manager for the speedway.
“This interactive fan pre-race sweepstakes is unprecedented in professional
sporting events. With more than $250,000 in cars and prizes to be given away to
fans, it definitely adds the ‘wow factor’ to our ongoing ‘Fans First’
initiative.”
Contestants will be
playing for prizes worth more than $250,000, including a case of Miller Lite
per month for a year, products from September race sponsor SYLVANIA, Team
O’Neil Rally School driving opportunities, a quart of Gifford’s Ice Cream per
week for a year, racing merchandise, passes to an exclusive driver’s meeting
and much more. But certainly it will be the 10 sparkling new 2013 Toyotas that
will have the fans’ undivided attention. The cars will be given away through a
variety of different games that will be loosely based on popular TV game shows
with a racing twist.
With media, speedway
officials and even the honorable Ted Gatsas, Mayor of Manchester, looking on,
fans were given a small taste of this summer’s pre-show event today. The
Valentine’s Day show was hosted by Jose Castillo, who will channel his inner
Bob Barker again in July.
Contestants received
everything from a personalized Valentine from Magic Mile mascot Milo the Moose
to a New Hampshire Speedway T-shirt and hat to a tortoise. Tudor, a 15-year-old
Sulcata Tortoise from the W.I.L.D. Center & Zoological Park of New England,
was on hand, serving as a gag gift.
The big winner today,
however, was Marlo McDaniel of Manchester, N.H. McDaniel was one of five
contestants to join Castillo on stage to reveal their hidden prize. McDaniel
uncovered a miniature Toyota car, signifying her inclusion as the first of 43
contestants to take part in July’s “Toyota Wheel and Deal Pre-Race Show.”
“This is just amazing,
I’m so excited,” said McDaniel, who has attended every NASCAR race at NHMS for
the last seven years. “I was looking forward to the race before, but now I
can’t wait for it to get here. I need a car, too, so it works out perfect.”
The remaining 42
contestants will be chosen at random after the April 15 deadline. Fans that
have already purchased tickets and those who buy tickets to the New Hampshire
300 between now and April 15 will be automatically entered. Non-purchase
registration will also be available. A full list of the rules will be available
on www.nhms.com.
The 2013 NHMS season
is right around the corner. Purchase your tickets for the New Hampshire 300 on
July 14 or the SYLVANIA 300 on Sept. 22 by calling the track’s ticket hotline
at (603) 783-4931 or by visiting www.nhms.com.
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