Three nationally-known mattress brands – Sealy, Serta and Simmons Beautyrest will partner with Furniture Row Racing and Denver Mattress as associate sponsors during the 2013 NASCAR Sprint Cup Series season.
Each of the three mattress brands will sponsor selected races, a total of 20
during the 36-event Sprint Cup schedule. The brands will carry top billing on
the rear quarter panels of the No. 78 Furniture Row/Denver Mattress Chevrolet
SS driven by Kurt Busch.
The spacious Denver Mattress showrooms, which are part of the multiple-store
Furniture Row Shopping Centers nationwide, carry the best of all the better
brands of mattresses, including Sealy, Serta, Simmons Beautyrest and its own
factory-direct line of Denver Mattresses.
“We are thrilled about having Sealy, Serta and Simmons Beautyrest coming on
board to complement our Furniture Row/Denver Mattress NASCAR sponsorship,” said
Dan Visser, president of Denver Mattress. “Our Denver Mattress stores allow
consumers the unique one-stop shopping opportunity to compare all the better
brands of mattresses. We feel strongly that the powerful and highly-visible
NASCAR stage will help us convey our customer-friendly message to the mattress
Part of the scheduled races for each of the mattress companies will be in the
area of its corporate headquarters – Sealy (Trinity, N.C.) May 18 & 26 at
Charlotte Motor Speedway; Simmons Beautyrest (Atlanta) Sept. 1 at Atlanta Motor
Speedway; and Serta (Hoffman Estates, Ill.) Sept. 15 at Chicagoland Speedway.
“Having top-of-the-line national brands such as Sealy, Serta and Simmons
Beautyrest on your race car is one more reason to get pumped up for the start
of the 2013 season,” said Busch, a 24-time Sprint Cup race winner. “NASCAR fans and NASCAR competitors all need
a good night's sleep and there’s not a better place to find that comfortable
mattress than at a Denver Mattress store.”