In 2011, KOMA Unwind partnered with the Frank Stoddard-owned team
for the Pure Michigan 400 at Michigan International Speedway with veteran racer
Ken Schrader behind the wheel. Next weekend, KOMA Unwind returns to the Cup
scene for their Daytona 500 debut with former two-time NASCAR Sprint Cup Series
champion Terry Labonte at the helm.
The team will promote the company’s quickly-growing and popular
KOMA Unwind Relaxation Drink brand on their No. 32 Ford Fusion for “The Great
American Race”. The event will mark the first race that KOMA Unwind has backed
Labonte.
Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It
also helps them improve both the duration and quality of their sleep with flair
and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is
the perfect lifestyle beverage for those who can appreciate reduced stress,
reduced anxiety or a great night of sleep.
The relaxation or “anti-energy” drink category is a fairly new to
the beverage industry. This type of drink is dedicated to helping consumers
achieve a level of relaxation without the use of pills or alcohol. With plans to have a healthy presence in motorsports this season,
KOMA Unwind hopes to continue feeding the flames of a “relaxation revolution”in
a way to chill without a pill.
“We’re very proud and excited to be reuniting with FAS Lane Racing
for the Daytona 500,” said Brian Weber, CEO of BeBevCo. “It’s also an honor for
us to have a racing icon like Terry Labonte representing our brand in such a
prestigious race.
Labonte, the Corpus Christi, Texas native is poised to make his 31ststart
in the Daytona 500. His best finish in the “Super Bowl of Stock Car” racing is
second, achieved three times during his astounding Cup career. The 22-time
NASCAR Sprint Cup Series winner will make his 882ndcareer start at
the 2.5-mile speedway.
The two-time Sprint Cup champion will rewrite the record books in
the season-opener surpassing former rival Bill Elliott for the most starts at
Daytona (Fla.) International Speedway. Currently, the two are tied at 60 starts
a piece, but Labonte will inherit sole possession of that statistic once the
green flag drops.
“There’s no doubt that
Terry will be a great ambassador for our brand,” continued Weber, himself a
part-time NASCAR driver. “We’re hoping that sips of KOMA Unwind throughout the
weekend will give him the relaxation he needs to have a strong run at Daytona.”
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