During Autoweek’s Racing
Conference held Tuesday in Detroit, NASCAR announced a further enhancement to
the new Gen-6 NASCAR Sprint Cup Series cars that puts even more focus on
manufacturer identity. In addition to displaying the names of the drivers on the Gen-6 car windshield, there will also be manufacturer identification present on either side of the driver’s name. The roundtable, town hall-style conference featured a panel that included NASCAR President Mike Helton, NASCAR VP of Competition Robin Pemberton and NASCAR VP of Brand, Consumer and Series Marketing Kim Brink, as well as executives from Chevrolet SS, Ford Fusion and Toyota Camry.
“I want to confirm that in addition
to adding the name of the driver on the windshield, we’re adding the badge of
the manufacturer to each side of the driver’s name,” said Helton. “We believe
this will help build the identity of the driver with the race car and their
relationship with the manufacturer.”
The Motor City was the kickoff of
“NASCAR’s #Gen6 Road to Daytona Fueled by Sunoco,” a multi-city tour
introducing the Gen-6 race cars and generating excitement for the 2013 NASCAR
season. Gen-6 will make its on-track debut during the non-points The Sprint
Unlimited at Daytona International Speedway on Saturday, Feb. 16.
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