Wednesday, February 27, 2013

Lowe's Signs With Hendrick, Johnson Though 2015

Lowe’s will continue its successful relationship with Hendrick Motorsports after signing a two-year contract extension that secures the full-season primary sponsorship of the #48 NASCAR Sprint Cup team and five-time series champion Jimmie Johnson for 2014 and 2015.

Announced today to more than 1,700 store managers at the Lowe's national sales meeting, the agreement builds upon a partnership launched in 2001 when Johnson was selected to drive for the then-new #48 Hendrick Motorsports team. Now in its 12th full season, the sponsor-driver-team relationship has become one of the most successful in NASCAR history.
On Sunday in his 400th Cup race, Johnson drove the #48 Lowe's Chevrolet SS to his second career Daytona 500 win. In the process, he became just the second driver (teammate Jeff Gordon is the other) to have the same primary sponsor for all of his first 400 Cup starts.
Led by crew chief Chad Knaus, the #48 Lowe's team has now scored at least one Sprint Cup Series victory in 12 consecutive seasons

No comments:

Post a Comment