Front Row Motorsports
will take the green flag on the 2013 season with another new partner. Love's
Travel Stops will sponsor Front Row Motorsports for three NASCAR Sprint Cup
Series races, beginning with the season-opening Daytona 500. The travel
center's colors will adorn David
Gilliland's No. 38 Ford for the "Great American
Race" at Daytona this month, David Ragan's No. 34 Ford at Texas Motor
Speedway in April, and a third race to be determined.
Love's Travel Stops,
based in Oklahoma City, Okla., is family-owned and operated with more than 290
locations in 39 states and is currently ranked No. 7 on Forbes' list of
America's Largest Private Companies.
"The partnership
with Front Row Motorsports is an exciting one, and NASCAR is a great place to
showcase our brand and introduce our new loyalty platform," said Dave
Frankenfield, Love's director of marketing. "Love's is known for highly
visible locations and friendly team members who serve drivers on the road 24
hours a day, seven days a week across the country, and now we're rolling out a
new rewards program. Many of our customers are passionate race fans, and so are
we. We look forward to cheering on the Love's MyLoveRewards car as it crosses
the finish line."
Team owner Bob Jenkins
sees the pairing of Front Row Motorsports and Love's as a natural partnership.
"Everybody knows
that NASCAR fans are the most brand-loyal fans in the world," Jenkins
said. "With Love's Travel Stops all over the country, it makes for a
pretty easy decision for race fans to choose where they're going to stop for
their fuel and convenience items. We're pretty happy that Love's sees the value
in our team in how we can connect them with NASCAR's fan base."
The Feb. 24 Daytona 500
will draw extra attention this year, with the race being the first to showcase
the new "Gen-6" car of the Sprint Cup Series. The remodeled cars,
including Ford's Fusions, feature several unique changes, including a look more
representative of production models seen on the street.
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