"Having the e-Swisher shield on the No. 40 car in the NASCAR Nationwide Series is an exciting opportunity for the Swisher brand and our new e-cigarette products," said Ed Denk, marketing director for Swisher International. "Everyone at Swisher will be cheering for Reed from the sidelines, from our living rooms, and in social media."
Sorenson, who has earned five top-10 finishes in 10 Nationwide Series starts at Daytona, is confident that he can help put the e-Swisher Chevrolet in contention for his first restrictor plate race win.
"I'm thrilled to have e-Swisher as a partner," said Sorenson. "Their participation is a vote of confidence for us at TMG, so I'm looking forward to giving the e-Swisher brand an exciting ride. I think we've got a car that can run really well at Daytona."