FAS Lane Racing has announced a new, three year sponsorship agreement with OXYwater. The Ultimate Healthy Hydration Beverage will serve as primary sponsor on the No. 32 FAS Lane Racing Ford for 24 NASCAR Sprint Cup Series races this season and will continue for the entire 2014 and 2015 seasons.
The No. 32 OXYwater Ford will debut this weekend in the running of the Food City 500 at Bristol Motor Speedway with two-time NASCAR Sprint Cup Series Champion Terry Labonte at the wheel.
“OXYwater is a dynamic young company that features an oxygen-enhanced mineral water,” stated FAS Lane Racing owner Frank Stoddard. “We are a young race team and are very proud that OXYwater has chosen us as their NASCAR marketing partner. Proper hydration is very important for our drivers, team members and our race fans. Through this partnership we look forward to introducing OXYwater to the NASCAR fan base and growing our businesses together.”
“OXYwater has zero sugar, zero calories, zero carbs and no artificial sweeteners and is clinically proven to be more effective than plain tap water at reducing the level of dehydration during exercise,” said Stacey Kuzda, Vice President of Marketing for OXYwater. “Our partnership with FAS Lane Racing is the cornerstone to our marketing program designed to promote OXYwater as the ‘Ultimate Healthy Hydration Beverage’. We are honored to join the ranks of the many fine companies that have become NASCAR Sprint Cup team sponsors and are very excited to be a part of the FAS Lane Racing Team."