Defending NASCAR Sprint Cup Series
champion Brad Keselowski has launched a new, innovative version of his website,
BradRacing.com, designed
to provide fans with increased access to the Penske Racing driver and Brad
Keselowski Racing team owner. The state-of-the-art redesign allows visitors to
access the website through any platform – desktop, laptop, tablet, or mobile –
for the optimal user experience and includes a variety of features unlike any
other driver site.
The website captures the raw power
and excitement of racing as well as behind-the-scenes, off-track activity while
chronicling the full NASCAR season of the Rochester Hills, Mich. native. All
races in which Keselowski competes will feature a detailed mini-site, which
includes comprehensive news updates and exclusive, high-quality multimedia
content such as videos, images, stories, and analysis generated by fans,
sponsors, and the driver himself. Additionally, social media aspects are
integrated throughout the site, and fans are able to share content via their
social channels.
“We’re fortunate to compete in a
sport with such a large and loyal fan base,” said Keselowski. “This site is
designed to be at the forefront of digital media and primarily with the fans in
mind as a platform for them to engage and interact with me and each other in
new and different ways.”
Keselowski’s followers receive
exposure to aspects of his Penske Racing NASCAR Sprint Cup Series and NASCAR
Nationwide Series teams in addition to his own Brad Keselowski Racing team that
competes in the NASCAR Camping World Truck Series. Within these sections,
profiles highlight all of the vehicles Keselowski drives or owns in NASCAR’s
three major series.
Fans will also have the opportunity
to contribute to a unique, interactive multimedia platform that rewards
participants with exclusive prizes, including the chance to win a paid trip to
the 2014 Daytona 500 as Keselowski’s guests, for posting content specific to
the NASCAR star both on and off the race track. The challenge begins Friday,
April 5th, and details will be provided by @Keselowski via Twitter.
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