Kwikset has announced a new partnership agreement with Richard Childress Racing and driver Jeff Burton to place the Kwikset logo on the No. 31 Chevrolet for every race this season. Kwikset will also provide the primary paint scheme for the Coke Zero 400 at Daytona International Speedway on July 6.
Kwikset will activate this partnership with a VIP infield hospitality presence
at five NASCAR Sprint Cup Series race weekends beginning with Las Vegas Motor
Speedway this weekend. There will also be significant activation at Dover
International Speedway on June 2, Chicagoland Speedway on September 15,
Charlotte Motor Speedway on October 12 and Texas Motor Speedway on November 3.
"Richard Childress Racing's focus on elite innovation strategies falls
right in line with Kwikset's brand promise to deliver smart, innovative
security options to our customers," said Greg Gluchowski, president,
Hardware & Home Improvement Group at Spectrum Brands. "We are proud to
align ourselves with excellence for the 2013 NASCAR Sprint Cup Series
The company sees value in working with NASCAR teams, which it has done in the
past, and spreading the message of safety and innovation for families to race
fans nationwide. Having a presence at the track provides an opportunity to fuel
the passions of Kwikset consumers, employees and NASCAR fans.
"Safety and innovation are very important to Kwikset's business, and as a
driver, two areas that I'm very passionate about myself," said Burton.
"I am proud to have Kwikset as a partner this season."
Burton has experienced tremendous success throughout his career in NASCAR's
premier division, which spans more than 20 years. The veteran driver has won 21
Sprint Cup Series races, and earned 132 Top-5 finishes, as well as 248 top-10s
and six pole awards.