In an effort to better
connect with its fans on a more personal level, Swan Racing, in conjunction
with Wheelhouse Media, is set to launch Swan Racing TV this week, leading into
the upcoming Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond
International Raceway.
Swan Racing TV will
feature the cast and characters of Swan Racing and consist of 32 weeks of high
quality, entertaining, fun and informative "reality show style"
original content, edited down to three to six minutes in length per weekly
video. The video’s will help raise the profile of Swan Racing and keep its fans
up to speed on the weekly happenings of the team away from the track back, at
the shop, as well as allowing Swan Racing's fans to feel an immediate
connection to the team.
The first video out of
the 32-week series will be rolled out this Thursday, April 25.
"Swan Racing is old
school racing. Racing hard, every lap, every race," said Swan Racing team
owner Brandon Davis. "We are a team with an all hands on deck approach and
understand many of our fans are just like us - old school racers at heart. So
we want to give our fans the opportunity to be able to connect with our race
team on a more personal level and open up our shop doors to allow them to see
all that goes down behind the scenes through Swan Racing TV. At the end of the
day we are just a bunch of "good ol boys" who grew up grass roots
racing like a majority of our fans and we don't want to lose sight of
that."
Be sure to follow
@SwanRacingTV, @SwanRacingCo, @DavidStremme, & @SwanEnergyInc on Twitter to
catch the weekly webisodes.
Swan Racing has hired Wheelhouse Media to produce the 32 weeks of
original content for Swan Racing TV. Wheelhouse Media is a full service video
production shop that specializes in creating original content for film,
television, commercials, and marketing campaigns and is best known for their
award winning cinematography, clever narrative, inventive scripting, creative
post-production and high quality motion graphics. The Charlotte, N.C. based
group is no stranger to the racing world having covered hundreds of racing
events and produced video content for clients such as Hendrick Motorsports,
Richard Petty Holdings, Dodge, Valvoline, Bank of America, Performance Racing
Network and General Motors.
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