Swan Racing TV will feature the cast and characters of Swan Racing and consist of 32 weeks of high quality, entertaining, fun and informative "reality show style" original content, edited down to three to six minutes in length per weekly video. The video’s will help raise the profile of Swan Racing and keep its fans up to speed on the weekly happenings of the team away from the track back, at the shop, as well as allowing Swan Racing's fans to feel an immediate connection to the team.
The first video out of the 32-week series will be rolled out this Thursday, April 25.
"Swan Racing is old school racing. Racing hard, every lap, every race," said Swan Racing team owner Brandon Davis. "We are a team with an all hands on deck approach and understand many of our fans are just like us - old school racers at heart. So we want to give our fans the opportunity to be able to connect with our race team on a more personal level and open up our shop doors to allow them to see all that goes down behind the scenes through Swan Racing TV. At the end of the day we are just a bunch of "good ol boys" who grew up grass roots racing like a majority of our fans and we don't want to lose sight of that."
Be sure to follow @SwanRacingTV, @SwanRacingCo, @DavidStremme, & @SwanEnergyInc on Twitter to catch the weekly webisodes.
Swan Racing has hired Wheelhouse Media to produce the 32 weeks of original content for Swan Racing TV. Wheelhouse Media is a full service video production shop that specializes in creating original content for film, television, commercials, and marketing campaigns and is best known for their award winning cinematography, clever narrative, inventive scripting, creative post-production and high quality motion graphics. The Charlotte, N.C. based group is no stranger to the racing world having covered hundreds of racing events and produced video content for clients such as Hendrick Motorsports, Richard Petty Holdings, Dodge, Valvoline, Bank of America, Performance Racing Network and General Motors.